As a key sponsor and creative partner, our team were excited to play a major role in making the Women of the Year Luncheon & Awards (WOTY) a success. We eagerly tackled all aspects, from branding and design to managing table and raffle sales, all while ensuring the finances were in good shape.
Here’s a rewritten, more polished and agency-style version with a smoother flow and more refined tone:
Working closely with the WOTY team, we took time to understand their priorities from the outset, supporting the event across every stage — from early promotion through social media and website updates, to sponsor liaison and site visits.
As the event approached, we supported the judging day by capturing content of the finalists, which was later showcased on the big screens during the awards ceremony. We also produced the judges’ packs and managed communications with unsuccessful nominees, ensuring every interaction was handled with care and respect.
A key part of our role was shaping the event experience itself. We designed the official programme to clearly communicate the day’s schedule while celebrating the achievements of all nominees, and collaborated with a local artist to create bespoke trophies that honoured each winner in a meaningful way.
In the lead-up to the event, we also coordinated practical details such as seating plans and dietary requirements, helping ensure a seamless and well-considered guest experience.
Alongside event delivery, we evolved the brand identity to reflect its move to a new city and venue. The iconic ‘W’ mark was refined to better represent the organisation, with the addition of the founding year — allowing flexibility to update the mark annually while retaining a connection to heritage.
The colour palette was refined to a deeper black and richer yellow to improve contrast and performance across digital platforms. We retained the original Butler typeface, introducing Scandia for supporting body copy and modern headlines, creating a more contemporary and balanced typographic system.
We also developed a suite of individual award logos to enhance the overall brand experience. Once the identity was finalised, we rolled it out across the website and produced all supporting printed materials for the event.
Our hands-on approach helped create a memorable celebration of women’s achievements, a cause that’s very close to our hearts at Strategi and something we’re very proud of!
The work helped transform Women of the Year into a more cohesive and recognisable brand experience across every touchpoint, from early campaign activity through to the live event itself. A more consistent, story-led approach to content increased engagement and built stronger anticipation in the lead-up to the awards.
On the day, the refreshed identity and supporting assets created a more polished, premium and unified experience for guests, while the flexible new system provides a strong foundation for future events to build on year after year.
WOTY has worked with the Strategi team for many years now. Over that time, the relationship has developed from them initially working with us to develop our brand to now being an integral part of the event management team that deliver our Awards year on year.
The teams professionalism and attention to detail is second to none and it’s a pleasure to work with Strategi who never cease to come up with fresh and innovative ideas.”
