One of the most visited racecourses in England, Uttoxeter was tired, dull, and in need of a refreshed identity to ensure that they remained a desirable, popular place for people to visit.
Firstly, considering fonts, colours, styles and photography that was appropriate, working as an extension of the marketing team we refreshed all assets, both internal and external, and produced numerous campaigns to promote specific events. The racecourse quickly became the most attractive to visit with our support (we think anyway!).
A vibrant rebrand that breathed new life into Uttoxeter Racecourse and drew in new audiences.
The refreshed look was launched ahead of the busiest season in horse racing – campaigns were developed with marketing ambitions in mind, with assets produced to capture the hearts and minds of their target audience. The organisation saw a new target audience visiting the racecourse, with events more attractive than ever before.
The team got under the skin of the Racecourse to breathe new life in to the brand. The design developed has given Uttoxeter an icon to work with that is totally unique to our venue and racecourse.”
