Our challenge was to create a bold and distinctive brand identity that captured KIX’s dynamic approach to their new indoor football venue, an experience unlike anything else currently in Stoke-on-Trent.
Additionally, the team also required a new website, a variety of assets including signage and digital assets, as well as a strategic marketing plan and social media management to build brand awareness and drive engagement with a mixture of target audiences ranging from families to young adults to encourage visitors to visit their venue.
To achieve this, we focused on:
Branding & Design: We created a modern brand with an urban theme, including vibrant neon colours to catch the attention of their audience. The brand was brought to life on-screen thanks to our teams animation skills creating interactive content through the website and social media.
Website Development: We designed and developed a modern, responsive website that gave users a seamless way to learn more about the business, explore the facilities, and access booking links directly.
Marketing & PR: We took full ownership of KIX’s digital marketing and social media channels in the run-up to their launch. Our team executed a marketing strategy that would build awareness, generate an excitement with Stoke-on-Trent, and build a local community following.
We worked with KIX to capture the energy, personality and fun of their indoor football experience through a bold creative approach. From dynamic brand moments to high-impact content for digital and social, we helped translate the fast-paced, playful nature of KIX into a distinctive visual style that feels as lively as the game itself.
Although KIX have only recently celebrated their launch day, their brand, website and socials have made a drastic impact already. In the first six months, we grew their socials to have over 70,000+ content views, 10,000+ reach and over 6,000 page views, generating a lot of local interest and future bookings for their business.
Their strong social presence has allowed them to stand-out as a business, and we cannot wait to see KIX fully established as one of the top attractions in the local area.
Strategi really took the time to understand KIX and what we’re about, and translated that into creative that feels spot on. From social content to wider brand work, everything has been delivered quickly, professionally and with real creativity. It’s made a noticeable difference to how we present ourselves and connect with our audience.”
