Alton Towers sought a partner to revamp their visual communications across multiple touchpoints, including CRM headers, social media graphics, event posters, and room layouts for special events. The goal was to maintain brand consistency while enhancing engagement, appeal, and clarity for both digital and physical spaces.
We undertook a thorough analysis of Alton Towers’ branding guidelines to ensure cohesive visual output. The design team crafted bespoke graphics that aligned with the theme and tone of the resort, integrating vibrant and dynamic elements to capture the attention of visitors. For each design asset:
CRM headers: Engaging visuals were created to highlight promotions and announcements while maintaining clarity in diverse email clients.
Social graphics: Attention-grabbing designs were optimised for various platforms, ensuring adaptability across devices and screen sizes.
Posters: We developed visually impactful event posters that balanced key information with bold, thematic imagery.
Themed logos: Creation of themed logos for various attractions throughout the park.
From major launches to collaborating with BBC Studios on CBeebies Land’s 10-year celebration, Strategi proved a trusted creative partner who pushed boundaries while protecting brand integrity.
The updated visual assets significantly enhanced the user experience across all touchpoints. Alton Towers reported increased engagement in their CRM campaigns, with open and click-through rates showing notable improvements. Social media graphics saw higher interaction rates, and the event posters helped boost attendance figures. The room layouts contributed to more seamless event management and improved guest satisfaction, leading to positive feedback from attendees. This project successfully reinforced Alton Towers’ brand identity while driving measurable improvements in customer engagement.
Strategi not only understood the commercial objectives behind each campaign, but translated them into standout creative that elevated the overall brand presence of Alton Towers Resort in the market. Their design work strengthened consistency, sharpened messaging and drove stronger engagement throughout the marketing funnel across every campaign we launched. They consistently balanced bold creativity with practical execution, ensuring assets worked as hard as possible. Strategi also supported several wider brand initiatives, including collaborating with our partners at BBC Studios to create assets for CBeebies Land’s 10-year celebration and the launch of the Sensory Space. Their ability to work confidently, push our creative boundaries, whilst protecting brand integrity made them a trusted and invaluable creative partner.”
